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    Education

    The number of Roadmap barriers that are behavioral in nature highlights the need for education, training, and capacity-building for consumers and consumer-facing business staff to enable change at scale.

    • The large number of Roadmap barriers that are behavioral in nature highlights the need for education, training, and capacity-building to enable change at scale. Behavior change is needed for two core groups: consumers and employees.
    • Consumer Education Campaigns is one of the most cost-effective and scalable Roadmap solutions because it directly influencing food purchasing and eating behaviors. Consumer education is also critical to spurring consumer demand for smarter offerings at grocery retailers and restaurants, including Standardized Date Labeling, Spoilage Prevention Packaging, Imperfect Produce, and Trayless Dining.
    • In 2016, NRDC and the Ad Council will launch the first widespread public service campaign promoting food waste awareness, similar to a program launched in the UK in recent years. This campaign must be expanded, measured, and improved over time.
    • For food businesses, half of ReFED’s solutions require hands-on employee involvement in day-to-day execution, which is challenging given high turnover rates in the sector. Training is needed to avoid the removal of product from shelves when it is still safe and edible, identify food that can be donated, and properly source-separate scraps to remove contaminants for recycling. The quickest path to widespread employee training would be to link a new Food Waste Certification to existing Food Safety Certification programs, as they are already mandatory in many food businesses and are a top priority for management teams.

    BIG Education OPPORTUNITY

    Expand emerging efforts to achieve a national social-based marketing campaign that achieves widespread consumer awareness and behavior change, in coordination with a national food waste employee certification effort.


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