Search Results

    Smaller Plates

    Diversion Potential:
    178K Tons

    Economic Value Per Ton:
    $2,147

    GHGs Reduced:
    711K Tons

    Water Saved:
    86B Gallons

    Definition

    Using smaller-sized plates in all-you-can-eat dining establishments to minimize consumer food waste

    Challenges

    • There are upfront switching costs needed to purchase new plates.
    • It is uncertain whether smaller plates may impact customer satisfaction by requiring more frequent trips for refills.

    Stakeholder Actions

    • Nonprofits and academia can study the brand impact of smaller plates to address concerns about negative impacts on customer loyalty.
    • Businesses can experiment with alternative plate sizes to gauge consumer reaction and measure business impacts.
    • {""site.baseurl }}\">Corporate financing is needed to implement across entire organizations."}

    Examples & Resources

    • Cornell Professor Brian Wansink’s research on food psychology found that consumers given larger bowls took (and consumed) 16% more cereal than those with smaller bowls. Consumers generally find a 70% fill rate to be &ladquo;visually pleasing&radquo;, so smaller plates reduce the amount of food consumers serves themselves.

    Related Solutions

    Top Rated Solution:
    Most Cost Effective
    Greatest GHG Reduction
    Most Water Saved

    Consumer Education Campaigns

    Conducting large-scale advocacy campaigns to raise awareness and educate consumers about ways to save money and prevent wasted food...

    $4,531 /ton
    in financial benefit

    584 K tons/yr
    in diversion potential

    0 M meals/yr
    meals recovered

    2,336 K tons/yr
    in GHG reduction

    281 B gal/yr
    in water conservation

    0
    jobs created

    Learn How >

    Trayless Dining

    Eliminating trays in all-you-can-eat dining facilities to reduce over-portioning by consumers

    $2,253 /ton
    in financial benefit

    83 K tons/yr
    in diversion potential

    0 M meals/yr
    meals recovered

    332 K tons/yr
    in GHG reduction

    40 B gal/yr
    in water conservation

    0
    jobs created

    Learn How >

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